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Subtitles and captions designed for comfortable reading.

TrendsUp Media produces translated subtitles and accessibility closed captions in 35+ languages, timed to platform specification, checked for reading speed, and matched to the dubbed dialogue where both exist.

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SubtitleTranslated dialogue, for viewers who can hear.
CaptionDialogue, speaker IDs and sound cues, for viewers who cannot.

Two deliverables that get confused.

  • Subtitles

    For viewers who can hear but do not understand the language. Translated dialogue.

  • Closed captions

    For viewers who cannot hear. Dialogue, speaker IDs, sound effects, music cues. Often a compliance requirement.

A subtitle file relabeled as captions is neither accessible nor compliant.

The constraint nobody thinks about.

People read more slowly than they speak. We cut text to a readable rate, keeping meaning, tone and voice.

  • Reading speed

    Limits set for the target language and audience.

  • Duration

    Minimum and maximum time on screen.

  • Line breaks

    Sensible line lengths that never split a phrase awkwardly.

  • Shot changes

    Subtitles aligned so they do not straddle cuts.

When you have both.

Dubbed and subtitled in the same language? The subtitle should follow the dub, not the original script.

  • Subtitle follows the script

    The voice says one thing, the text another. It reads as carelessness.

  • Subtitle follows the dub

    One sentence, heard and read. We align them as a matter of course.

One of the clearest reasons not to split subtitling and dubbing across vendors.

Formats we deliver.

Your platform's requirement, not a house default. Need something not listed? Tell us and we will deliver it.

  • SRT
  • VTT
  • TTML
  • IMSC
  • Packaged subtitle formats for broadcast and OTT delivery

Positioning, styling, non-Latin character sets and platform validation are included. Files are checked against spec before they reach you.

Captions as accessibility.

Captions give deaf and hard-of-hearing audiences access, and in many territories they carry a legal requirement.

  • Speaker identification when not visually obvious
  • Non-speech audio that carries meaning
  • Music and lyric cues where relevant
  • Clear handling of overlapping dialogue

For blind and low-vision audiences, the equivalent service is audio description.

Frequently
Asked Questions.

What's the difference between subtitles and closed captions?
Subtitles translate dialogue for viewers who can hear but do not speak the language. Closed captions serve viewers who cannot hear, and include speaker identification, sound effects and music cues alongside the dialogue. They are separate files with different rules, and one cannot substitute for the other.
What subtitle formats do you deliver?
SRT, VTT, TTML and the packaged formats used in broadcast and OTT delivery, matched to your platform's specification and validated against it before delivery. Tell us the destination platform and we will deliver what it requires.
Do your subtitles match the dubbed audio?
Yes, where we produce both. Subtitles are written from the dubbed dialogue rather than the original script, so a viewer watching with both enabled does not see one sentence and hear another. This is difficult to guarantee when dubbing and subtitling sit with different vendors.
How do you handle fast dialogue?
By compressing meaning rather than transcribing every word. Subtitles are written to reading-speed limits appropriate to the language and audience, preserving tone and character voice while keeping the text absorbable. Line breaks and shot-change alignment are handled so subtitles do not split phrases or straddle cuts.
Can you caption in languages that don't use Latin script?
Yes. Character-set handling, line-breaking rules and reading-speed norms differ by script, and are applied per language rather than using a single global setting.

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