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Media localization, start to finish.

Media localization is the complete adaptation of a finished title for a new market, language, performance, timing, culture and technical specification. TrendsUp Media delivers it as one workflow in 35+ languages, with five quality checks built into the sequence.

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Intake
Translation
Casting
Recording
Audio post
Subtitling
Final QC

More than translating the words.

Translation is one stage of localization. Adapting a title means solving problems like these, then producing it to spec.

  • Jokes and wordplay

    How a joke lands when the wordplay does not survive.

  • Register

    Whether formality shifts because the target culture reads it differently.

  • Length and sync

    Fitting a line to the same mouth movement with forty percent more syllables.

  • Cultural references

    What to do with a song, sign, graphic or reference that means nothing elsewhere.

How a localization project runs.

Five checks sit inside the sequence. Problems found at intake cost less than problems found in week three.

  1. 01Intake reviewSource, script, M&E, delivery spec and platform requirements checked first.
  2. 02Translation and adaptationNative translators work to timing, glossary locked, then Translation QC.
  3. 03CastingNative performers, chosen by speakers of the language, cast for series continuity.
  4. 04Recording and directionDirected sessions in our studio or in-region, then Dubbing QC.
  5. 05Audio postEditing, sound design, mixing and mastering by our team, then Mixing QC.
  6. 06SubtitlingTimed to the dubbed dialogue, not the original script.
  7. 07Final and subtitling QCMaster and subtitles checked, then packaged and delivered.

Where we can take your title.

  • 35+ languages

    Completed localization delivered in 35+ languages, with sourcing relationships across 35+.

  • Indian languages

    Our deepest coverage. We contract translators, reviewers and performers directly.

  • Outside India

    Partner studios and native specialists in the relevant region.

  • Rare languages

    Delivered work includes Haryanvi, Rajasthani, Assamese, Odia, Dari, Farsi, Chuukese, Navajo and Western Apache.

3 days
per finished hour of content, per language

Our standard end-to-end timeline, per language. For catalog work, parallel teams protect the date, so a twenty-hour season does not take twenty times as long. Faster is possible and costs more, because it means more teams on the same title.

Deliverables.

Mixed and mastered audio, subtitle files where commissioned, updated M&E where rebuilt, a project glossary and QC reports from each stage, in the formats your platform specifies.

Frequently
Asked Questions.

What is media localization?
Media localization is the complete adaptation of finished video or audio content for a new market, translation and cultural adaptation, dubbing or voice-over, subtitling, audio post-production, quality control and delivery to a platform specification. It covers much more than dialogue translation.
What's the difference between localization and translation?
Translation converts the words. Localization adapts the whole experience, timing so lines fit the picture, cultural references that would otherwise mean nothing, register and formality conventions, on-screen text, and the technical packaging the destination platform requires. Translation is one stage inside localization.
How long does a full localization project take?
Three days per finished hour of content per language is our standard. Large catalogs run in parallel across multiple teams rather than sequentially, so bulk volume does not extend the timeline proportionally.
What do you need from me to start?
Source video, the script if you have one, your target languages, your delivery specification and your deadline. A clean M&E track helps considerably; if you do not have one, we will identify that at intake and quote the rebuild separately.
Can you localize into languages you haven't listed?
Often, yes. We hold sourcing relationships across 35+ languages and regularly build project-specific workflows for languages outside standard commercial pools. Availability of qualified native talent is confirmed before we commit to a schedule.

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