Practical decisions in dubbing and localization.

Notes from inside the workflow, for people who make localization decisions without a localization background.

Notes from inside the workflow.

Written for heads of content, creators entering new markets and agency producers scoping a job. Practical lessons from projects we have delivered.

Why vertical drama is the hardest format to localize well, and the specific choices that keep 200 episodes sounding like one series.

Language population is the wrong way to pick dubbing markets, a practical framework using your own analytics instead.

When each one is the right call, the production cost of each, and why the answer is often both.

Ask us. If the answer is useful to more than one person, we will write it up.

FAQs

Everything you need to know about our services, process and how we work

How often do you publish?

We publish when we have something specific and useful to say, not to fill a fixed schedule. Each piece comes out of a real project decision.

Can I republish or quote these articles?

Short quotations with a link back are welcome. For full republication, email contact@trendsupmedia.com and we will usually say yes.

Who writes these?

Our own team, drawing on projects we have delivered. Nothing here is written by someone who has not worked on the problem it describes.

Let's make your story sound amazing, everywhere.