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Cookie Policy

Last updated: 10 September 2026

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They let a site remember your actions and preferences, and help the operator understand how the site is used.

We also use similar technologies such as pixels and local storage. Where this policy says “cookies”, it means all of them.

2. What we use

Strictly necessary cookies Required for the website to work: page delivery, security, load balancing, and remembering your cookie choices. These cannot be switched off, and we do not need your consent for them.

Analytics cookies Help us understand how visitors find and use the site, which pages are read, and where people leave. We use Google Analytics 4, deployed through Google Tag Manager. Set only with your consent.

Search performance tools Google Search Console and Bing Webmaster Tools are used to monitor how the site performs in search. These are verification and reporting tools rather than cookies set on your device.

Functional cookies Remember preferences such as language or region so you do not have to set them again. Set only with your consent.

We do not use advertising or cross-site tracking cookies.

4. Your choices

When you first visit, a banner lets you accept or decline non-essential cookies. You can change your choice at any time using the cookie settings link in the footer.

Declining non-essential cookies does not restrict access to any part of this website.

You can also control cookies through your browser, including deleting existing ones and blocking new ones. Blocking strictly necessary cookies may stop parts of the site working.

To opt out of Google Analytics across all websites, Google provides a browser add-on.

5. How long data is kept

The _ga and _ga_CCD9V1SHYB cookies themselves last 2 years, as set out in the table above. Google Analytics 4's own event-level data retention is configurable to 2 or 14 months. TUM Studios Private Limited has set it to 14 months.

6. Changes

We may update this policy as the website changes. The date at the top shows when it last changed.

7. Contact

contact@trendsupmedia.com